Finnish hobbyhorse small business and craft store

About us

What is Chiaro Hobbyhorses?

Chiaro Hobbyhorses was established in 2005, it was only a hobby, a private hobbyhorse stable and under a different name back then. I started taking commissions in 2015, but had been making sale hobbyhorses for a few years before that, since 2013. In 2022, I started to gather more craft products for my sale selection, mostly for hobbyhorse and tack making. Currently, you can find a good selection of materials from fabrics to rhinestone chains. We are now a craft store on top of being a hobbyhorse store. In 2025, Chiaro Hobbyhorses was established as a business, and in September I opened this official webshop. I had opened an Etsy shop a year before.

Read this blog post (link) to know better how my first year as an entrepreneur went (translator on the page).

I'm crafting hobbyhorses with years of experience, and it's my day job. We have multiple sizes and price categories for ready-made hobbyhorses. On top of those, I make commissions (custom-mades) so everyone can find a suitable hobbyhorse. For a commission hobbyhorse, you can choose the size you want, as well as the materials and details. Alongside hobbyhorses, I'm making tack, both with sale and commission horses, and fully custom-made.

I've gathered a wide selection of craft materials and supplies. At this moment, you can find almost everything for making tack and different fabrics for making hobbyhorses. Of course, these materials can be used for other crafts too!

Also, Chiaro Hobbyhorses shop includes patterns for different-sized hobbyhorses and some for tack parts. We also have gift cards and miscellaneous products occasionally, the latter not necessarily being hobbyhorse-themed.

We've tried to keep the prices competitive in all categories. With many years of experience, my ways of crafting have formed to be quick and efficient, which allows the lower price points. All prices include VAT 25,5%.

Sales are mostly happening online, and items are shipped to the customer. It's also possible to pick up the order from our warehouse, 66470 Jukaja, FINLAND.

How did it all start?

I am Jaana, and I own the business. Nowadays, hobbyhorses are my full-time job. They have been my hobby for over twenty years. Early 2000s, when I was a child, hobbyhorses were just a play, but slowly it turned into a more serious hobby. In 2005, I established my first hobbyhorse stable under the name Ponilaakson talli (Pony Valley's stable). Back then, I mostly rode hobbyhorses and organized riding lessons for my friends. 2010s, the name shortly changed to Kht Kytömäki, and I started to make my first fabric hobbyhorses; I had only made sock horses before. After a few years, the name became Kht Chiaro when I started selling hobbyhorses more actively and started making them as commissions. The popular hobbyhorse camps were organized during those most active hobby years. I'm planning on organizing more camps in the future. In the 2020s, the name was changed to be more international: Chiaro Hobbyhorses. After I reached adulthood in 2017, hobbyhorses were mostly a craft for me; I sold them, did YouTube and social media, and wrote a hobbyhorse blog. After a lot of thinking, in 2025, I established a business called Chiaro Hobbyhorses (trade name), so hobbyhorses became my official full-time job.

Responsibility

Chiaro Hobbyhorses aims to be responsible and sustainable by choosing quality, long-lasting, and on the first hand, domestic (Finnish) and European materials, and businesses to gather materials. I try my best to get everything from small(er) businesses, if possible. 
Read more: Origin of products.

We try to use the materials as effectively as we can, so we would produce as little waste as possible. We use a lot of recycled materials for making tack, like metal parts, faux leather, or fabrics we got from recycling centers or thrift stores. We also use materials I've gotten from my close circle. This way, the already bought materials are not being unused and going to waste. The origin of products list is made according to this and is updated constantly.
To reduce fabric waste, we're selling fabric scraps bags that have scraps leftover from cutting fabrics. This way, the leftover scraps can be used for other crafts. I like to include unused supplies in the super popular Mystery Bags; this way they have a chance of being used.

I also restore and fix other makers' old, broken hobbyhorses. These horses are often available in my shop for lower prices. The product page tells you if it's a restoring project and also mentions the original maker. This is a great way to give a new life to hobbyhorses that are in danger of being thrown away or recycled, or just unwanted ones. These projects also offer a chance to buy cheaper and different-looking hobbyhorses from me.

When packing and sending orders, we use environmentally friendly packaging and reuse a lot of recycled materials. Small orders, like metal parts and strass, are packed in one ziplock, etc. bag to reduce plastic use. We use responsible domestic (Finnish), Nordic (PostNord), and worldwide (UPS, DHL) shipping companies.

All textiles have Oeko-Tex® standard 100 certificate.

Chiaro Hobbyhorses does not use artificial Intelligence (AI) at all.